The Evolution of Good Mythical Morning


Courtesy of Variety, Rhett and Link, Young Writers Society

After a long journey of creating comedic music, fun challenges and commercials for their local community, YouTube duo Rhett and Link created beloved show Good Mythical Morning, along with Good Mythical More, using the word mythical to express their creativity. Through creating crazy food combos and playing various games, they implement ‘mythicality’ as an element of mystery, finding what’s going to happen when challenging normal standards. Seven years and 16 seasons later, their show remains highly popular with over 16 million subscribers on their main GMM channel.

Hannah Luck, Staff

When best friends Rhett Mclaughlin and Link Neal began their YouTube careers they never anticipated the prominence and success their content would create. After 35 years of friendship and 13 on YouTube as “internetainers”, their affinity for adventure, curiosity and having fun oozes into their acclaimed morning show Good Mythical Morning (GMM) and after show Good Mythical More (GMMore). They use the word ‘mythical’ to represent the mystery behind crazy food combinations, games, taste tests and more for 16 seasons and counting.

 Their career began with the conception of their Rhett and Link channel where, until 2017, they posted comedic music videos weekly along with challenges and local commercials from their studio in Buies Creek, North Carolina. After four years posting on their main channel, they signed a contract with The Independent Film Channel (IFC) to shoot a behind-the-scenes series of their local commercials, titled Commercial Kings, and relocated to Los Angeles, California in the process.

While settling into their new home, the duo added a new element to their entertainment career. In 2011, they created a second channel titled Rhett and Link 2, debuting the short morning talk show series Good Morning Chia Lincoln (GMCL) soon after. After 40 episodes they ended the show, coming out with Good Mythical Morning the following year on January 9, 2012. Its debut established a basic routine evolving throughout the show’s progression: the episode would open with Rhett and Link giving a brief description of the topic for the day, a fan-submitted intro saying “let’s talk about that”, a phrase established on GMCL, the theme song, and then a hilarious story or personal occurrence that happened to either of the co-hosts. At the end of each episode, Rhett or Link began the practice of spinning the Wheel of Mythicality and would act out a fan-submitted skit or scene based on the wheel’s decision.

  After two seasons of this routine, Rhett and Link introduced several changes and new content, longing to spread their comedic stories and endeavors. This began with a short 12 episode series called The Mythical Show”, debuting on April 25, 2013. The series existed as a variety show, combining the comedy of both their main Rhett and Link channel content with a hosting style similar to GMM. The duo also launched their well-known podcast Ear biscuits, where they interviewed a weekly celebrity guest, eventually transitioning into telling stories similar to the beginnings of GMM. 

The fourth season of GMM, brought forth addition to the layout of the show, Good Mythical More, an after-show, extending the game or conservation of the main episode into a second video, allowing viewers to enjoy a raw, unfiltered GMM, which often lacks within the main show. The following season commenced their well known “Will it?” series, finding out if several odd, unconventional ingredients will fit in a certain type of popular food. They debuted this series with “Will it Taco?” which set a trademark for the duo’s Youtubing career. 

By the ninth season, GMM dissolved the traditional talk show layout, replacing it with full-fledged comedy, games, challenges and food-based endeavors to appease the audience and generate an increased comedic response. The show also celebrated a number of milestones including the 1,000 episode of GMM and ten million subscribers reached within season ten.

The next season introduced a new channel that emphasized the hilarious antics of producers Stevie Levine and the Mythical Crew. In season 11, Rhett and Link debuted the Mythical Channel, based around the team members behind GMM by showcasing several short series featuring two popular crew members.

During the beginning of season 12, the duo decided to release two to four-part episodes of GMM each day along with GMMore, allowing for more content, and ultimately more views. The new layout quickly annoyed the mythical beasts and soon ended after season 13. In season 14 the traditional layout returned with a new Saturday show called Let’s Talk About That (LTAT) where producer Stevie Levine shows behind the scenes footage of GMM and plays games with Rhett and Link based on a previous episode of GMM from the week. 

Now currently airing season 16 of GMM, the entertainers post content seven days a week, with GMM and GMMore on weekdays, LTAT on Saturdays and a “Mythical Kitchens” video by mythical chef Josh Scherer on Sundays. The show as a whole continues to implement “mythicality” and reminds viewers daily that curiosity, tomfoolery, and fun can add zest to a person’s life, and teaches that growing up should not limit your creativity and willingness for adventure.