The Bold and the Beautiful

The Atlanta Hawks made a bold and interesting decision this offseason, coming off their best record ever: choosing to entirely change their uniforms. Despite having an amazing season, reaching the conference championship does not satisfy them enough. Something needed to change, and what else other than to make some sweet new uniforms?

In the introduction of the new uniforms at Philips Arena, the Hawks explained the uniqueness of each color. On June 24th, Philips Arena held a live introduction to the Hawks new brand, uniforms, and logo, with an interactive presentation on the court. Whoever failed to get pumped  from this video must hate the hawks. In the video, it explains the new logo and colors. The new logo introduces a phoenix, which played as the start of the new look campaign. The secondary logo represents the diversity of Atlanta’s music and culture. The patterned triangle gray, which people do not seem to understand, represents the essence and toughness of a true hawk. Torch Red, Georgia Granite Gray, and Volt Green, the new colors, all connect to the heritage of the Hawks. Torch Red and Volt Green bring together all the past Hawks, with a fiery and fierce look in both. Lastly, Georgia granite gray stands as the boulder for the team, looking tough and sharp, scaring off opponents.

The most unique part about these uniforms remains that any of the jerseys, home, away or alternate, will go with any of the shorts. This new look brings Atlanta a new, modern style, as well as bringing back the old times and remembering the greats.

I personally love the new look. Introducing a modern, hip style to a developing team can bring fans in from everywhere. The main reason behind the new look remains wanting a look that distinctively separates them from the rest of the NBA. Mission accomplished.