Drake’s hotline blings in new music video


Nadya Awino

Sophomore Grant Mark has a “Hotline Bling”-inspired sweatshirt that mimicks the song’s cover art, “1-800-HOTLINEBLING.” Mark said “I got it off this website called Teespring. I’m glad I got it because there were only 60 of them made.” Obviously, Hotline Bling merchandise remains in high demand.

Nadya Awino, Photographer

Drake took the world by a storm once again releasing his “Hotline Bling” music video last Monday night. Despite its release 11 weeks ago, the song still stands at number two on the Billboard Hot 100 chart.

“Hotline Bling” instantly became a viral video, receiving numerous responses almost immediately after posting. Clearly, Drake remains a cultural phenomenon, while dominating the music scene.

The video begins with a girl pouring herself water in a call center. The camera zooms out to show about 20 other girls, all dressed in light pink tops and whitewash jeans, all taking calls. “Hotline Bling” begins and the scene shifts to Drake dancing in a yellow box. As the music continues, colors switch from yellow to green to purple and so on, and Drake proceeds to pull out his worst dance moves.

Cut to black silhouettes, presumably the women from the call center, dancing to Drake’s infectious tune afront more colorful backgrounds. Drake also changes outfits throughout the video, sporting a Moncler jacket, grey turtleneck, and an OVO hoodie. Towards the end, Drake dances with choreographer Tanisha Scott, while the song’s catchy beat fades into the background.

Not even his well-coordinated outfits and talented dance partner could cover up Drake’s take on popular dance moves. In the video, Drake attempts the two-step, a Dominican-style dance known as “Bachata,” and some moves only an uncle at a family barbecue could pull off. In all, Drake made himself look like a complete dork, and fans loved it.

The video’s director, Director X, said, “We’re all used to music video dancers being people you need to pay professionally, but that’s legitimate, out-on-the-dancefloor, having fun, dancing right there.” With that idea, Director X helped Drake make an impact on this generation, once again, fans creating “Hotline Bling” memes and video edits merely ten minutes after the video premiered.

Coupled with Drake’s dance moves and the ever-changing lights, “Hotline Bling” will live on as Drake’s most memorable music video. Watch the video here. http://www.rollingstone.com/music/news/watch-drakes-sleek-hotline-bling-video-20151019 

The Chant’s Grade: B+