Since the advent of technology, the entertainment world continuously evolves, leaving television and board games behind and now progressing to the more favorable Internet domain.

With Netflix, YouTube, and endless media platforms, the Internet grants more control than television could ever offer as the computer caters to the most individual preferences and demographics. From 1970s indie films to The Walking Dead and everything in between, the Internet can stream it all upon request—simultaneously.

A recent study by the Interactive Advertising Bureau (IAB) shows more and more consumers gravitate to the Web for entertainment—even advertisers begin to catch on. For the first time in history, profits from the Internet advertising market surpassed profits from the television advertising market.

“U.S. interactive advertising revenue for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising revenues ($ 40.1 billion), for the first time ever,” IAB said.

Because of an increase in mobile device (including tablet) use, the Internet serves as most compatible with the modern age. The Internet allows for one to enjoy affordable entertainment anywhere, which serves as its greatest aspect. Television simply could never offer that, and its outdated mode pales in comparison.

Today, the average cable subscription costs approximately 80 dollars a month as opposed to Internet subscriptions’ (such as Netflix which streams the same shows) 25 dollars. From this drastic pricing difference and Internet’s convenience, the cable industry lost two million subscribers in 2013 alone. According to a new report by Experian Marketing Services, unsubscription numbers have grown to 44 percent in just three years.

In retrospect, online streaming services boom in cable’s decreases, racking millions of new subscribers annually. Though 79 percent of Americans purchase online streaming services as a supplement to cable and satellite subscriptions, spectators expect several Americans to commit to online entertainment completely. The NPD Group market research company expects the average TV bill to jump to $200 per month by 2020.

With rising cable prices and TV show availability online, making the switch to Internet entertainment streaming proves most valuable and affordable. As more Americans begin to amount to this conclusion, an Internet revolution dawns on the entertainment industry.